Selling and Salesmanship (Piper S.) by R.G.Magnus Hannaford [rare books]

Book Summary

Published in 1964 by Macdonald & Co. (and later as a paperback in the Piper S. series in 1967), Selling and Salesmanship is a concise manual of roughly 128144 pages offering practical guidance to sales professionals . The book belongs to the Piper S. management series and focuses on developing effective selling techniques and professional salesmanship. While full chapter-level detail is limited, the emphasis lies in training salespeople in persuasive communication, understanding customer needs, product knowledge, and ethical conductthe core essentials of what salesmanship truly entails . It serves as a compact, accessible resource for those seeking to strengthen their interpersonal selling skills and build customer trust through informed, principled approaches.

About the Author:

R.G. MagnusHannaford appears to have been a mid20thcentury British business writer, associated with educational and management publications in the UK. His work includes Selling and Salesmanship (1964, first edition) and contributions within the Piper S. series by Pan Macmillan in 1967 . Though biographical detailssuch as his professional background or other authored titlesare scarce in available sources, this book positions him as an instructorauthor focused on practical training for sales personnel, aiming to provide grounded advice in persuasion, customer engagement, and professional ethics.