Get it Done by Ayelet Fishbach

Book Summary
Get It Done is a science-based guide to motivation, helping readers understand why they struggle to achieve goals and how to overcome those barriers effectively. Drawing on decades of research in behavioral science and psychology, Ayelet Fishbach explains how to set meaningful goals, stay focused, and create conditions that support long-term motivation. She explores the difference between want-to and have-to goals, shows how to use rewards wisely, and reveals why small wins, intrinsic motivation, and the right amount of challenge are essential. Through relatable examples and practical strategies, the book helps readers break procrastination, avoid common motivational traps, and build habits that lead to consistent progress in work, relationships, and personal growth.

About the Author
Ayelet Fishbach is a renowned social psychologist and a leading expert in motivation and decision-making. A professor at the University of Chicago Booth School of Business, she has spent years researching how people pursue goals, make choices, and stay motivated. Her work has been widely published in major academic journals, and she is highly respected for making complex psychological insights accessible to everyday readers. Through her research and writing, Fishbach aims to help people understand the science behind motivation so they can apply it to improve productivity, well-being, and personal success.